A typographic campaign that looks beneath everyday answers like “fine”, “okay” and “alright” to reveal what people may actually be feeling. Magnifying the words exposes the thoughts hidden inside them.
Gardena’s smart watering system automatically gives every part of the garden exactly the water it needs. So we brought that benefit to life with a simple visual idea: technology as a helping hand — quietly taking care of the garden for you.
FRANKLY, I’M SURPRISED.
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We tore apart the comforting cliché “Home Sweet Home” to create a more truthful picture of youth homelessness — and to show how losing a home can tear a young life apart.
There’s no right way to holiday. Unless you count doing exactly what you want. So we showed all the different ways you can do just that with Royal Caribbean.
Cheez-It wanted to make itself at home at the Edinburgh Fringe. So we found the perfect way in: cheesy comedy. We invited people to submit their cheesiest jokes, took the shortlisted gags around Edinburgh on billboards, then let the public vote to crown the cheesiest joke of the Fringe.
I’m Frank, a London-based creative copywriter. I’ve spent the last few years coming up with ideas and words for brands big, small and somewhere in between.
I like simple ideas, sharp writing and work that people might actually notice. When I’m not doing that, I’m usually writing something of my own, playing pool, or finding another reason not to write a proper bio.
For work, freelance, collaborations or just a chat:
frankcos94@gmail.com ↗